Championing Circularity,
One Scrap at a Time
Making of Brown2Green
Our venture into sustainability began with a commitment to help organizations become aware of their carbon emissions and to understand the degree of their environmental impact. This mission was first realized through the launch of CapCarbon Technology, a sustainability SaaS platform that enables companies to track and manage their carbon emissions.
Taking CapCarbon to market provided valuable insights that shaped our next steps, as deep engagement with organizations revealed that a purely digital solution addressed only part of the challenge and that advancing circularity was essential for broader systemic impact. This realization guided our transition toward integrating technology to bring emissions visibility to raw material sourcing and to reduce emissions in waste management, thereby placing circularity at the core of our approach and marking the inception of Brown2Green Solutions.
Today, Brown2Green Solutions is striving to decarbonize industries by establishing visibility in waste management and facilitating the distribution of low-carbon raw materials. By enabling end-to-end traceability and fostering circularity accross supply chains, we are championing circularity, one scrap at a time.
Foundation of Brown2Green
Vision
- Creating an Economy that is net-zero from birth by enabling transition of virgin materials to zero-carbon materials.
- Establish a distribution ecosystem for zero-carbon materials engineered to scale across all sectors and industries.
- Shift the perception of sustainability from a cost burden to a powerful revenue driver, enabling widespread adoption.
Mission
- Drive transparency in waste management by uncovering its carbon impact.
- Embed Circularity at the core of every solution to reduce emissions at every point of action.
- Use innovation and technology to solve real-world challenges that hinder adoption of circular systems.
Values
- Uphold uncompromising integrity in every decision and partnership, fostering trust throughout our climate journey.
- Prioritize carbon consciousness in all operations, ensuring every action contributes to measurable emission reductions.
- Create lasting community impact by involving and empowering stakeholders toward a sustainable, low-carbon future.
Vision
- Creating an Economy that is net-zero from birth by enabling transition of virgin materials to zero-carbon materials.
- Establish a distribution ecosystem for zero-carbon materials engineered to scale across all sectors and industries.
- Shift the perception of sustainability from a cost burden to a powerful revenue driver, enabling widespread adoption.
Mission
- Drive transparency in waste management by uncovering its carbon impact.
- Embed Circularity at the core of every solution to reduce emissions at every point of action.
- Use innovation and technology to solve real-world challenges that hinder adoption of circular systems.
Values
- Uphold uncompromising integrity in every decision and partnership, fostering trust throughout our climate journey.
- Prioritize carbon consciousness in all operations, ensuring every action contributes to measurable emission reductions.
- Create lasting community impact by involving and empowering stakeholders toward a sustainable, low-carbon future.
Culture at Brown2Green
Complete Ownership
We empower every team member to take initiative and drive results.
Accountability and responsibility are at the core of our culture.
Actionable Optimism
We approach challenges with a positive mindset and a bias for action.
Optimism fuels our innovation and progress.
Reinforced Safety
A safe environment enables creativity and growth.
We prioritize psychological and physical safety for all.
Inclusive Meritocracy
We celebrate diverse perspectives and reward contributions based on merit.
Inclusion and fairness drive our collective success.
At the core, Brown to Green represents transformation. Our sigil is an hourglass, where brown flows above and green gathers below, capturing this tenet. It stands for growth, renewal, and the power of change. We are a place where every opportunity matters and each moment becomes a chance to innovate for a greener future.

Globally Compliant,
Locally Effective
Globally Compliant,
Locally Effective